I'm exploring Splunk and it seems it is a more generic tool than Omniture. We have a need to do our "sales funnel" analysis from end to end customer journey. We also need to integrate with our data warehouse in our organization.
Question:
Compared to Omniture, which requires tags to be inserted in a web page, what's the methodology of using Splunk? We don't use Apache or anything, we use a content management system with Akamai in front of it. Akamai has some user logs.
We also need to pull in data from other data sources such as marketing or our operations team inhouse.
In this scenario, is my understanding correct that we will need to create a ton of custom code to get the basic web analytics: where people come from, where they went, how much time they spent, etc? Will we have to write queries from scratch?
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